LEAP
LEAP is the world’s leading cloud-based legal practice productivity solution, designed to empower small-to-mid-sized law firms. By unifying practice management, document automation, and legal accounting into a single, mobile-friendly platform, LEAP allows attorneys to spend less time on administration and more time practicing law. With a focus on "helping the lawyers who help people," LEAP provides the digital infrastructure necessary for the modern firm to operate from anywhere, at any time.
LEAP needed a US creative manager to uphold global standards and drive brand awareness to the US market. Major projects inluded a new US website, quarterly product updates, and Bar Association events.
A Global Brand
Originating in Australia, LEAP expanded into 4 international markets. With the US being the highest potential of clients, I collaborated with the Global Creative Director to modernize the global brand. As a result, the US website doubled in traffic, brand awareness increased at events, and an increase of sales in the western market.
New website, please.
A massive rebranding to the US website involved a 6 months period of strategizing with the US marketing and global programming. From Storyblok templates to image standards, all steps were recorded through Monday.com. This website became the template for every LEAP location while raising the bar for law practice management competition.
Bar Associations
There are over 1,300 bar associations in the US. Nearly all of them have quarterly and annual events. Below is an example of one of many shows LEAP attends with booth and giveways. I had a hand in all creative pieces.
Goodies
