Hallstar

Hallstar is the invisible engine behind many of the world’s most successful consumer and industrial products. The company provides patented ingredients and chemical additives that enhance performance and sustainability. While their Hallstar Beauty division pioneers award-winning UV-stabilization technology for global skincare brands, their Industrial division leads the market in specialized plasticizers and modifiers. With over 100 patents and a footprint on four continents, Hallstar transforms molecular science into real-world competitive advantages.

"As the inaugural creative hire at Hallstar, I served as the sole architect of the company’s global visual identity. From the ground up, I developed every piece of media under the Hallstar name, transforming a complex chemical portfolio into a cohesive, world-class brand across five countries. My strategic creative direction was instrumental in scaling our international presence and securing the continued trust of industry titans, including Unilever, 3M, and L'Oréal."

Two Industries

Hallstar decided to split the company into two divisions: Hallstar Beauty and Hallstar Industrial. Two subbrands were created to help organize product lines and avoid customer confusion. As a result, quality leads, customer retention, and new product innovations increased.

Beauty Product Lines

Hallstar Beauty has many products, which are organized based on their functional properties. The idea came to me to affiliate a color with each product line. The results helped customers quickly identify the product category and ingredients within the formula.

For example, these labels illustrate which product lines are in the formulation.

Below you will see a few product lines and how they were represented by their color and functionality.

Active Naturals

I wanted to illustrate activity in beauty in correlation to the product activating the formula.

Functional Naturals

Focusing on the subject in a natural environment, which correlates to the product’s ingredients.

Butters and Oils

Highlighting energy with a butter “swipe,” a youthful, aqua subrand color, and lively expressions.

Around the World

Hallstar regularly attends international trade shows with a high demand for samples, technical insights, and results. I designed these booths, along with all collateral, videos, giveaways, and themes, for events in Paris, Bangkok, and New York. Hallstar’s presence stood out greatly among cookie-cutter templates, won multiple awards, and the best leads in 5 years.

Formula Themes

Hallstar creates formulation samples in response to beauty trends. For example, to conserve more water, The Waterless Wave theme introduced more green products with biodegradable packaging.