DentalMonitoring
DentalMonitoring is the pioneer of AI-driven remote observation for the orthodontic industry. By leveraging high-performance algorithms and a smartphone-based interface, the platform allows doctors to monitor patient progress in real-time without requiring frequent in-office visits. This "intelligent clinical decision support" system optimizes workflows and enhances the patient experience, setting the global standard for the digital transformation of oral healthcare.
"I was brought in to lead the brand’s strategic expansion into the US market. As the creative lead for North American brand awareness, I translated complex European tech into high-impact original campaigns tailored for the American orthodontic landscape. By redefining DM’s visual and messaging strategy to resonate with US practitioners, my work was a key driver in the company’s explosive growth, ultimately helping the startup achieve 'Unicorn' status with a valuation exceeding $1 billion."
Web Modernization
Originating in Paris, many designs were not fully adjusted for an international market. A brand refresh involved: a new product launch, original photography, and many copy updates. As stated earlier, DM achieved the status of a unicorn by attaining a valuation of over $1B.
Campaigns
Get a Solution
Emphasizing DM’s products and software have evolved from standard orthodontist equipment.
More Than Meets AI
Placing more focus on the backend of DM’s technology rather than what you see in the hardware or software.
Destination DM
Illustrating that DM’s services help save their client’s time so they can do more in their personal lives.
