WideOrbit
WideOrbit is the industry-leading media management platform that powers the business of advertising. Spanning linear, digital, and mobile media, WideOrbit’s technology connects every stage of the ad lifecycle from initial pitch to final payment. Trusted by global giants like NBCUniversal, Disney, and Paramount, the company specializes in automating complex workflows, allowing media companies to focus on storytelling while their platform handles the heavy lifting of revenue and inventory management.
I was brought in to modernize and simplify WideOrbit's brand. With very complex software, WideOrbit's image needed to be easily identifiable with concise messaging.
A Brand Refresh
Connecting the mission, the industry, and the audience from start to finish. The word "orbit" is in the company's name, broadcast/radio waves, and the broadcast-advertising process comes around full-circle.
Introducing...Video!
WideOrbit’s video history was close to zero. I pushed for more video content for the website, social media, and events. The first two videos were a company overview and featured products. I led the development of the creative brief, AI storyboard generation, script, and final edits. The results included more traffic at the NAB trade show and an increase of social media followers.
NAB Show 2024
NAB Show is produced by the National Association of Broadcasters and is the largest event for media, entertainment and technology. We secured a 20x20' booth and space for a welcome party.
I pitched the theme, design, and layout to the CEO. I led a team consisting of a graphic designer, copywriter, event coordinator, and product manager.
