WideOrbit
A provider in advertising management software for major media companies including: NBC, FOX, CBS, and ABC.
I was brought in to modernize and simplify WideOrbit's brand. With very complex software, WideOrbit's image needed to be easily identifiable with concise messaging.
A Brand Refresh
One focus of the brand refresh was the emphasis circles or round edges. 3 connections include: the word "orbit" is in the company's name, broadcast signals, and the broadcast advertising process comes around full-circle.
Introducing...
Video!
WideOrbit’s video history was close to zero. I pushed for more video content for the website, social media, and events. The first two videos were a company overview and featured products. I led the development of the creative brief, AI storyboard generation, script, and final edits. The results included more traffic at the NAB trade show and an increase of social media followers.
NAB Show 2024
NAB Show is produced by the National Association of Broadcasters and is the largest event for media, entertainment and technology. We secured a 20x20' booth and space for a welcome party.
