Hallstar created Beautivision™ in 2019 to respond to the challenges of consumers desire for immediate and visual results of skin care. 

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Beautivision’s SmartEye 1.0 is an innovative camera device that connects to your smartphone and allows consumers to see and monitor premature skin aging, the quality of sunscreen application and sun protection. Images taken with SmartEye and interpreted through its companion mobile app will show what can’t be observed with the human eye.

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An entire marketing campaign accompanied by product, packaging and web design was put into motion. Hallstar is a B2B company and Beautivision is a B2C product. A different approach was made for its initial soft launch in China. 

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We wanted to provide a tool for consumers, which in turn, would drive client's sales. For example, if the SmartEye camera calculated the user needs more moisturizing in their skin regimen, then a list of related products would be listed for their daily routine. To summarize, Beautivision is a consumer approach that also benefited manufacturers and distributors.